Am August 15, 2024 Mein Lagerraum³ GmbH experienced one of its biggest milestones: winning the renowned Dresden marketing prize. But what is behind this success? From a bold brand strategy to a impressive pitch up to emotional Awards ceremony — this trip was anything but ordinary.
The Dresden Marketing Club Has been around for over 30 years a central institution for marketing and communication professionals in the region. Since its founding in 1990, the club has become a dynamic network develops the exchange of ideas innovations and promotes best practices. With high-profile eventsn and a clear focus on continuing education, the club sets standards in the marketing industry.
Since 1995, the Dresden Marketing Club has been awarding the renowned marketing prize, which exceptional strategies and campaigns distinguishes. It honors projects that are achieved through creativity, innovation and economic impact persuade.
The awards ceremony is the highlight of the club year and an fThis is part of Dresden's economic calendar. It provides a stage for innovative ideas and inspires companies of all sizes. Particularly remarkable: Creative approaches from smaller companies also receive regular recognition — a sign that it's not just big budgets that count.
“The nomination for the marketing prize was a special honor for us and a confirmation of our work.” (P.S.)
The weeks leading up to the award ceremony were all about preparation: Patrick Schmieder, our CEO, and Peggy Bender, our marketing manager, worked intensively to translate our vision into an inspiring presentation.
The pitch was at the heart of our presentation — and the perfect opportunity to share our Story with passion to tell. Patrick and Peggy took the audience on an emotional journey: from humble beginnings in Freital, through our new office in Alberthafen Dresden, to our status as Innovation leader in the container industry.
Particular focus was on our Brand relaunch: With the claim “Your World. In a box. ” and a clear positioning as a problem solver for mobile room concepts Let us clearly set ourselves apart from the competition. Our digital tools, such as container configurator on our website, set new standards and make it easier than ever for our customers to implement their wishes. Our credo “More than just containers” was noticeably well received by the jury — and the result spoke for itself.
Die Awards Ceremony took place at the elegant HYPERION Dresden Hotel am Schloss and moved over 220 entrepreneurs, marketing experts and invited guests. Prominent visitors included Thomas Kralinski, State Secretary in the Saxon State Ministry of Economics, Labour and Transport, and Claudio Montanini, President of the Federal Association of Marketing Clubs.
In their laudatory speech, the jury recognized our bold brand change and consistent positioning as a provider of tailor-made room concepts.
The highlight of the evening: We won first place! “The announcement was a emotional moment, which made our entire team proud and grateful. There wasn't a dry eye.”(P.S.)
This honouring shows that our work is excellent not only with customers, but also in the marketing world reconnaissance finds.
The other finalists also impressed with creative projects:
The strong competition makes our success all the more significant.
Our look ahead:
This honouring For us, it is more than just recognition — it is an incentive, continue to be creative and customer-oriented solutions to develop mobile space concepts. With passion, innovation and a strong team, we will also in the future Set standards.
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